About Orbitline

We help teams replace fragmented tools and uncertain handoffs with focused software systems.

Our story

Orbitline was founded on a simple observation: most companies struggle with the same fundamental problem. Teams use scattered tools, workflows break down between departments, and critical decisions are delayed by manual work and miscommunication.

We saw organizations spending millions on enterprise software that nobody wanted to use. We saw startups building products in isolation from actual operators. We saw small teams manually moving information between systems every single day.

So we started Orbitline to do it differently. We combine strategic thinking, deep research, and craft engineering to build software that people actually want to use because it reflects how they actually work.

Our principles

• Make complexity visible: Workflows and handoffs are rarely simple. Good design makes the actual process clear.
• Design with operators: Build with people who do the work every day, not just with leadership goals.
• Ship the smallest useful system: Get value into production quickly, then iterate based on evidence.
• Improve through evidence: Let usage data and operator feedback drive your roadmap, not guesses.

What we believe

• Great software solves real problems for real people.
• Strategy and craft matter equally. Good ideas without good execution fail.
• Long-term partnership creates better outcomes than one-off projects.
• Your team should be able to maintain and improve the software we build.

Our team

Maya Bennett

Founder & Product Strategist

Maya spent eight years building products at scale, first as a product manager for SaaS platforms and later leading product strategy for a mid-market software company. She founded Orbitline because she kept seeing the same problem: organizations overcomplicating their software without fixing the underlying workflows. She holds a degree in organizational psychology and is obsessed with understanding how people actually work.

Ethan Cole

Director of Software Engineering

Ethan builds systems that last. With fifteen years of full-stack engineering, he's led teams at high-growth startups and established tech companies. He believes that clean architecture and documentation matter because someone (often a client's team) has to live with the code you write. He specializes in backend architecture, integrations, and systems that scale thoughtfully.

Priya Nanduri

Head of Experience Design

Priya leads design with a focus on clarity and usability in complex systems. She's designed enterprise tools, consumer platforms, and everything in between. She comes from a background in interaction design and information architecture, and she believes that the best designs make hard things feel simple. She's passionate about accessible design and ensuring systems work for everyone.

Daniel Brooks

Technical Product Lead

Daniel bridges product, engineering, and operations. With a background in operations management and software development, he understands both the business problems and the technical constraints. He leads engagements, manages timelines, and ensures that what we build actually solves the problem we set out to solve. He's known for asking good questions and not settling for mediocre answers.

Sofia Martinez

Research & Service Design Lead

Sofia leads research and service design across engagements. She specializes in understanding workflows, uncovering hidden assumptions, and designing systems that work with how people actually behave. Her background in anthropology and service design brings rigor to our discovery process. She's committed to making sure client teams understand the why behind design decisions.

Caleb Turner

Solutions Architect

Caleb designs systems that integrate with what clients already have. He's an expert in third-party integrations, data architecture, and building flexible systems that don't require a complete overhaul. With a decade of experience connecting different platforms and tools, he helps organizations maximize their existing investments while adding new capabilities.

Hannah Lee

Design Systems Lead

Hannah builds and maintains design systems that enable teams to move fast without chaos. She combines visual design with component thinking, documentation, and change management. She's built scalable design systems at three different organizations and knows how to make systems work for product, engineering, and design teams alike.

Marcus Reed

Client Success Director

Marcus ensures our partnerships deliver real value long after launch. He manages client relationships, gathers feedback, prioritizes iterations, and makes sure your team feels supported and equipped to own the software we build together. He has a background in customer success and project management, with deep experience guiding teams through product launches and major changes.

Let's talk about your challenge.

Reach out and we'll have an honest conversation about what's possible.